By Kaitlyn Bell
As people become more engaged in social and political topics, it has influenced the development of many marketing strategies. Companies have taken advantage of sociopolitical change to market themselves for their own benefit, specifically during Pride Month, which is celebrated every June. With this being said, corporate and big companies' promotions are under the watch of many.
Demonstrations of LGBTQ+ pride and support from corporations have stirred controversy over the past few months. Looking back, Chick-fil-A’s CEO received backlash for standing alongside anti-LGBTQ+ foundations.
“I think it’s good that more companies are embracing LGBTQ+ pride, but there’s a fine line between companies genuinely showing support for the LGBTQ+ community and ‘rainbow washing,’” said sophomore Linda Cheung.
“While the world is becoming more accepting of LGBTQ+ pride and its community, questions arise as to which companies are genuinely supporting the movement and which are interested in the profits gained from it...”
As the world sees an increase in public displays of support for the LGBTQ+ community, the incentive for corporations to become involved also increases. The backlash many corporations are receiving is due to the motivation behind their support, since companies often commercialize LGBTQ+ pride.
“These are the same corporations taking advantage of minorities and exploiting them. It's clear they truly don’t care about the movements that they’re highlighting, and they just care about the profits they’ll draw in,” said sophomore Guneet Hanjra.
Artwork by Sabeena Ramdarie, @jammin_with_jelly
Chick-fil-A's CEO is under fire for supporting Anti-LGBTQ companies causing many to question whether they should consume it.
Over the years, the watchful eyes of the media and its users have noticed changes in corporate marketing strategies due to LGBTQ+ pride becoming more supported and accepted. While the world is becoming more accepting of LGBTQ+ pride and its community, questions arise as to which companies are genuinely supporting the movement and which are interested in the profits gained from it.